
CIPR “What is PR?” viewwd 2009-09-21 http://www.cipr.co.uk/direct/careers.asp?v1=whatis
The issues have been showed on the report is talk about the Commonwealth bank of Australia parties on after slugging homeowners with rate rise. This is a running issue in the public society. In this issue it will analysing trends, predicting their consequences, counselling organisation leaders and implementing planned programmes of action which will serve both the organisation’s and the public interest. From this we know this issue analyse will belong the public relations.
In this issue, the commonwealth bank raised interest rates on its variable mortgage is effect public. Special this policy is coming the day after commonwealth luxurious party. This action at moment it makes the public people disturbed. Looks like Kevin Rudd said in the article the bank’s action threatened Australia's fragile economic recovery the Treasurer Wayne Swan called the bank “selfish” in the article. Commonwealth bank raised interest rates on its variable mortgage are only think about they own. This policy is only good for the commonwealth bank because they can get more profit on this policy. Commonwealth Bank is not thinking about the public people. Now the Australia is in economic crisis, people are worry about the income this policy coming is give public people more worries. It also gives government a lot of burden. Government spend more than $42bn keep people mind on the normal life not worry too much about the economic crisis. Commonwealth bank’s policy make people worry about the economic crisis again. These things are bad for the Australia's economic recovery.
Special this policy is after the expensive party, this make public people thinking about the commonwealth bank to be a “bed bank”. I the comment of this news the reviewers one is like this “This is a private company who are rewarding their staff. Is there an outcry if the Herald Sun has a staff party or one of the many other businesses does in this country?” It means the commonwealth bank turn be a bed bank in the people’s heart. This is bed for the commonwealth bank. The customer will not believe them anymore. If a company start lost customer, it means the company have been problem, make be this will make the company dead. The commonwealth band cannot have the expensive part in this economic crisis. It also cannot do the raised interest rates. These things are not good for the Australia's economic recovery.